Brand & Product Photography in Dallas–Fort Worth

I'm BK Bennett, and I shoot brand and product work across Dallas–Fort Worth. Two kinds of job sit on this page. One is product photography, the frames a shop or a label needs for a website, a menu board, a wholesale deck, and a paid social ad that still has to read at thumbnail size. The other is apparel and brand editorial, which is a person wearing the thing somewhere that says who it is for. Those two overlap here, because the styling I know best is western. Boots, denim, fringe, tooled leather, enamel signage, horses, and Texas rooms with real wear on them.

The product half of this gallery is a set made for a Texas coffee roaster. Espresso bags staged against a burlap sack and a wooden crate with a metal scoop of beans beside them. The same bag on a cutting board with a mug, books, and beans scattered where they fell. A darker version on a wooden tray with an espresso cup and a lit candle, for the moody end of a feed. A barista pulling a shot on a commercial machine, which is the frame that tells a customer a real person makes this. Four specialty drinks on a wooden flight board, matcha and cold brew and iced hibiscus among them. And the shop itself, with its reclaimed wood counter and shelves of syrup. Between them they cover most of what a small label needs: the pack shot, the styled version, the menu item, the process, and the room it happens in.

The other half is apparel and brand editorial. A tan fringe suede jacket, a white fringe western shirt, wide flared denim and cream boots, shot against white clapboard, a red barn wall hung with enamel feed-store signs, a tufted leather chesterfield, a carved oak mantel, a weathered storefront window, and the open bay of a barn with a vintage truck parked in it. Then a brand set built inside a Texas dance hall, where a saddled roan horse was brought indoors and stood at the pool tables under the lamps and up on the lit stage, a shoot that only works when everybody in the building is in on it. And there are lifestyle frames at a lake in golden light, a horse standing in shallow water, a wakesurf board, a boat. The wardrobe language stays the same across all three sets, and the settings have nothing in common.

If you make boots, hats, buckles, denim, tack, feed, or anything else a ranch buys, the hard part is usually finding one photographer who can shoot the product clean and shoot somebody wearing it without the second half looking like a costume party. Both can be made on the same shoot, and planning them together is what keeps a styled pack shot and the editorial around it looking like one brand. Tell me what the photos are for before anything else. A wholesale deck, a website header, and a paid social feed all want different crops, and that changes how I frame a shot long before it changes how I edit it. Bring the product, the samples, and anyone you want in front of the camera. Location is the other half of the job, and a barn, a storefront, a shop floor, or your own pasture is almost always better than a rented set. I work across the metroplex and the towns east of it, out through Greenville and the farm roads past there, and spring and fall are the comfortable stretches for anything shot outside with animals or a full wardrobe in play.